About company

Goodness! Beverages is a Bengaluru-based Ready-to-Drink (RTD) beverage brand, rapidly growing in the dairy segment. The brand is on a mission to create and promote functional, fun & healthy beverage choices, catering to busy millennial consumers who are time-impoverished but seek health/ nutrition in convenient and quick consumables. The product portfolio consists of India's first vivid range of smoothies (Oats Smoothies, Yogurt Smoothies and Protein Smoothies) and cold-brewed coffees (Coffiato). All these beverages are available in multiple flavours providing delicious choices to consumers. These contain no preservatives, no artificial flavours/colours, and are a great source of protein and other nutrients

3 Adjectives to define your product
Snack in a bottle, Protein rich dairy beverage, No preservatives, low sugar

What is your core competency?

We have introduced to the market a range of innovative dairy beverages that are both fun and functional, a range of beverages that are fit across all consumer segments - yogurt smoothie, oats smoothie and cold brewed coffee. We, at Goodness!are not only adding new categories but are providing the best one could offer in that category. India is one of the largest consumer of dairy and dairy-based beverages. However there is a dearth of choices in that space and Goodness! is reinventing the dairy beverages market with the introduction of "snack in a bottle". Goodness! range of smoothies are free of preservatives and artificial ingredients, and are low on sugar. They are much more than the sweet, bottled flavoured milks available in the market as Goodness! smoothies can help you satiate your hunger pangs and also quench your thirst.

What makes you an expert ?

We are a team of dairy and FMCG enthusiasts who have come together to innovate in the dairy beverage space. Our innovation focusses on newer categories (smoothies), newer ingredients (oats) and newer use of technology (for achieving shelf life without the addition of preservatives). Each of the three Goodness! product categories cater to a different need and yet are bound by one singular value "Stay Busy, Not Hungry".

What inspired us ?

Our primary source of inspiration is our consumer and the lifestyle choices that they make. Whether it is a working professional, a mother, fitness enthusiast or are traveler, our busy lifestyles are matter of choice and convenience rides supreme. At the same time, health consciousness is on the rise. At Goodness! we are innovating at the intersection of convenience, health and fun, thereby delighting our consumers.

About the co-founder(s)

Chaitanya has over a decade’s experience in Finance and Strategy. He isa certified Cost Accountant & also holds a Masters in Finance from Temple University.

Lakshmi, an alumni of Cornell University holding a Masters in Industrialand Labour Relations. Lakshmi has worked with companies like KPMG instrategy & talent acquisition role.