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Use the Volume Defining brush to load bare lashes with a generous coat of volumising formula to build beautiful natural-looking volume. If you hate to throw away half-used mascara because it dries out or simply isn’t as good as new, this volumising black mascara is perfect for you. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is an expression with no rules, it is real, it is accessible. Live the London look.
There are a lot of different ways to apply mascara, here at Rimmel we suggest the following steps:
Step 1: Shake the mascara bottle. Start with upper lashes. Gently lift up the eyelid and position brush at the base.
Step 2: Pull the wand out toward the tips of your lashes with a zig-zag motion, or little wiggle.
Step 3: Glide brush across lower lashes. For extra definition use the very tip of the brush to apply mascara to your lower lashes.
• Shake it to keep it beautiful clump-free volume, from first to last use.
• First-to-market Shaker system inside the mascara refreshes the formula when needed to help prevent it from drying out.
Aqua/Water/Eau, Cera Alba/beeswax/cire D'abeille, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/cire De Carnauba, Paraffin, Polysorbate 20, Nylon-6/12, Candelilla Cera/Euphorbia Cerifera (candelilla) Wax/cire De Candelilla, Lithium Magnesium Sodium Silicate, Potassium Cetyl Phosphate, Hydrogenated Palm Glycerides, Phenoxyethanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Ammonium Acrylates Copolymer, Stearic Acid, Xanthan Gum, Disodium Edta, Ethylhexylglycerin, Sodium Hydroxide, Silica, Tocopherol, [May Contain/Peut Contenir/+/-: Mica, Iron Oxides (ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (ci 77891), Ferric Ferrocyanide (ci 77510), Carmine (ci 75470), Chromium Hydroxide Green (ci 77289), Chromium Oxide Greens (ci 77288), Ultramarines (ci 77007)].
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