Effectiveness

Smoothens

SLS/ Soap Free

Value for Money

Lovely sulphate free shampoo. Slightly mild because of being sulphate free, but adequate because I also use a silicone free conditioner.  

good

I have medium curly and frizzy hair. All my childhood I have been using natural shikakai, reetha n such herbal powder only. after  wash with it my hair used to become slightly frizzy but clean n  nonscented. the same feeling is felt after using arata there's no artificial softness or bounce in hair thus I believe it's Genuinely a Naturally acquired product. 

There is least scent n good for ppl allergic to scents. 
Arata cleanses hair well even if preconditioned with oil. Whether it's worth the money is something I can't decide so soon. but the satisfaction of using a hassle free  zero chemical shampoo is BIG! 

Truly Natural Feeling

Even with the conditioner, the hair goes dry and frizzy. 

it might work on some. 

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Arata Cleansing Shampoo - With Maple, Sugarcane & Blueberry Extracts, 300 ml

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